Is it me or does Best Buy Co.'s international operations seem...well, uneven?
In this past year alone, the company has shut down its branded-big box stores in Turkey and China. British press is ripe with rumors of Best Buy closing similar stores in the UK. Actually, several stories published at different times have said the company is "reviewing operations," a process that seems have to dragged on for months now.
And then last month, the company confirmed rumors that it might re-open stores in China, a move that confused and angered some on Wall Street.
"They had alluded to this on the last conference call during the Q&A, but quite frankly, we thought this was more of a discussion than a strategy being implemented,." Dave Strasser, an analyst with Janney Capital Markets in New York. "We believe management owes shareholders a more thorough explanation of this decision. We don't care if it's just one store, it is wrong, and an affront to shareholder value."
Ouch. And this comes from a guy who actually likes the stock.
In an interview with the Star Tribune, CEO Brian Dunn blamed the episode on a misunderstanding. Analysts could have confused the company's plans to open Best Buy Mobile stores within Five Store stores in Nanjing, he said.
That seems like a stretch. But in any case, there clearly was a disconnect between the company and the Street.
Dunn seems like he has plenty on his plate. The company's same-store sales in the United States have been falling. At the same time, Best Buy is aggressively pushing its ambitious multi-channel digital strategy, including the expansion of Best Buy Mobile and the redesign of older stores. Throw in a unwieldy international portfolio and one wonders if Dunn is overstretching.