Looking through an early 60s LOOK magazine - the Hunt’s Catsup to Life’s Heinz - I came across an ad for men’s hair dye. The copy said that grey hair made you look old, and not so virile, and not as ripe for Success as dark hair. Here’s the picture they used.
Is that who I think it is? Because silver hair didn’t exactly sink his career.
BREAKING Denny’s used slang in a tweet. They said that their hashbrowns were “on fleek.” This is news. WSJ:
The message, which to teens translates to “these hashbrowns are on point (very good),” garnered almost 30,000 retweets and was seen in the advertising industry as something of a social media marketing masterstroke. Taco Bell and IHOP later sent out their own tweets using the phrase “on fleek,” looking to get in on the action.
If this makes no sense to you, imagine it’s 1973, and Perkins sent you a postcard that just said “eggs are groovy.”
For companies, these aren’t just punchlines, but a way to burnish their brands with young people by showing a working knowledge of the Web’s patois.“It’s Jay Z’s birthday,” said one of the creative specialists. “Anybody have any thoughts on what we could do?”
Suggestions poured out, including “99 problems but lunch ain’t one” and “big shrimpin’,” both references to classic Jay Z songs.
Can we draw a connection between our menu and a famous song about a man living off the sexual exploitation of women? Anyone? C’mon, we’re losing the Millennials here.
Taco Bell’s new chief executive, Brian Niccol, told investors in December, “when we do the brand message consistently, we end up in a place where, to borrow a Millennial phrase, we’re ‘on cleek.’ ”
Mr. Niccol said he misspoke, adding that Taco Bell does an “amazing job of tapping into” the Millennial voice.
One day the Millennial voice will grow up.