We all need coaching at times

February 6, 2021 at 2:00PM
Need help with your writing? Pitfalls in communication include such things as clichés, misuse of language and misspellings. (Dreamstime/TNS/The Minnesota Star Tribune)

We can all benefit from coaching.

Even CEOs of Fortune 500 companies seek enlightenment from experts.

Experts not only help us avoid pitfalls; they also help us expand our gifts.

Pitfalls in communication include such things as clichés, misuse of language and misspellings.

I needed a coach while covering sports for my high school newspaper.

Our faculty adviser brought me up short when I wrote that the high scorer in a basketball game had "stirred the meshes" for 23 points.

That cliché had to be discarded, the adviser said, so as not to draw disdain.

Just say "scored."

But I was too raw to know better; I was enchanted when I read that term in a Philadelphia newspaper.

The legendary sports editor Stanley Woodward, banished from the New York Herald Tribune for refusing to devote space to the passion of the paper's owner — women's golf — landed at the Miami News, where he browbeat his writers into avoiding clichés.

When one reporter wrote that a baseball player had "belted the ball out of the park," Woodward whipped off his belt, pushed it in the writer's face and said, "Have you ever seen a guy hit a ball out of the park with one of these?"

Never again.

Just say the guy hit a home run.

In business reports, a sour note undermines customers' confidence.

You might say — CLICHÉ ALERT! — it sticks out like a sore thumb, poking the reader in the eye.

Here's a rampant error, in writing and in speech: the rendering of the word tenet as tenant.

A tenet is a principle; a tenant is an occupant.

Copy editors and speech coaches wean writers away from such mistakes.

Clear, crisp and cogent writing leads a reader along an uncluttered and vivid path.

Salespeople know they need to keep repeating their pitch to close a deal; so, I'll repeat the writer Pete Hamill's one word of advice to people who want to write well: "Read."

Let's read excellent writing, and embrace the best writers as our personal coaches.

Gary Gilson is a Twin Cities writing coach and Emmy Award winner. He also teaches journalism at Colorado College. Gilson can be reached through his website writebetterwithgary.com.

about the writer

about the writer

Gary Gilson

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