Macy's is a highly promotional department store--no news there--but until recently I never realized that an item could have a different price on nearly every day of the week.

On Black Friday weekend, I purchased a men's cashmere sweater by Club Room at Macy's. The regular price is $195, but I never saw the sweater being sold at full-price. Before Black Friday, the sweater was on sale for $99.99 and later for $79.99. I thought that was a pretty good deal, but on Black Friday weekend it was $69.99 so I bought one. I asked if I could use any coupons for additional discounts and was told "no" because it was a doorbuster.

Since then I walk by the same table of cashmere sweaters in the downtown Minneapolis Macy's almost every day on my way home from work.

Some days, the sweater is marked 50 percent off ($97.50), and some days it's 60% off ($78). Today, Friday, it is marked 65% off ($68.25). Plus you get $10 off a future purchase.

But yesterday, Dec. 10, the sweaters were marked $69.99 and subject to an additional 25% off for a friends and family discount. That's the record low ($52.49) since I started keeping track last month. At 73% off, I don't think I'll get much of a lower price, even after Christmas.

It's a good deal, but it boggles my mind that a retailer is changing prices on thousands of items almost daily. It's almost as like shopping on Amazon or an airline site. At least Macy's isn't changing prices in the store multiple times on the same day.. At least not that I've discovered.

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The cashmere sweater at Macy's I'm following? It's 80% off today