Video games: Film-based games trying harder

Developers are looking to break the stigma of rushed-out titles that don't live up to the hype.

April 19, 2009 at 2:27AM

Video games based on blockbuster movies typically get panned, yet they shamelessly benefit from the buzz of their film inspirations. But the developers of this summer's movie games are more intent than ever on transforming gamers' groans into grins.

"Movie games have a bad history," said Jeff Poffenbarger, senior producer at "X-Men Origins: Wolverine" game developer Raven Software. "There is a stigma to movie games, for a thousand different reasons. They come out and they don't live up to the hype people create. For us, it was all about creating the definitive Wolverine experience, not re-creating the movie."

Traditionally, movie games are daunting to develop because they face opening-day deadlines yet take twice as long to produce as the films they are based on. Veteran game director Joby Otero, chief creative officer at "Transformers: Revenge of the Fallen" developer Luxoflux Studios, said upgrading the genre's quality has become a primary goal in recent years.

"I think Hollywood is communicating with the games industry on a different level now," Otero said. "There's a recognition that a game's quality can impact the overall franchise. I think part of the reason is that more of the key creative decisionmakers grew up as gamers themselves. There's an understanding of how wrong these things can go."

In hopes of saying "hasta la vista, baby" to a poorly received game, Halcyon, which owns the rights to the "Terminator" franchise, allowed the "Terminator Salvation" game developers to work under the same roof as the film crew when creating the apocalyptic third-person shooter based on the flick directed by McG and starring Christian Bale.

Set two years before the film, the "Terminator Salvation" game serves as a prequel to the film, establishing what John Connor has been up to since "Terminator 3: Rise of the Machines." An increasing number of movie games, such as "Watchmen: The End Is Nigh," are using characters from their films to tell stories independent of their movie counterparts.

Because the "G.I. Joe: The Rise of Cobra" movie mostly deals with the origins of hooded villain Cobra Commander, the developers of the accompanying arcade-style shoot-'em-up decided to let their game serve as a quasi-sequel instead, recruiting elements from the 45-year history of the toy line and cartoon series to enhance the story.

"We pick up where the movie ends," said Electronic Arts senior product manager Jason Enos. "We tell a genuine story that's exclusive to the game but ties in key plot points in the film. That also allows us to leverage the larger G.I. Joe universe -- characters, vehicles, things you're not going to see in the film but you'll get in the game."

The team behind the "X-Men Origins: Wolverine" game want to make one point about their work as sharp as the Marvel superhero's claws: This game is more about the character Wolverine, less about the movie. Still, they understand that Hugh Jackman's voice and likeness -- and 20th Century Fox's massive movie marketing campaign -- will help sell games.

"With a character like Wolverine, without the movies, we'd be solely relying on a hard-core comic audience that understands the character," said Raven Software senior producer Poffenbarger. "The movie actually broadens the appeal. The recognition is there. For us, we like the Wolverine we see in the movies, and the Wolverine in the comics."

Revenues for movie games vary, according to market researcher NPD Group. Box office popularity typically translates to game sales. For example, "Iron Man," last year's second-highest grossing film, was 2008's top-selling game based on a movie, selling a respectable 1.4 million. (A game based on "The Dark Knight," last year's No. 1 movie, wasn't released.)

"Some have done very well. Some have done OK," said NPD analyst Anita Frazier of the overall performance of licensed movie games. "I'd say the younger the target audience, the more important the license itself is in making the game successful. The older the target audience, the game-play quality comes more to the forefront."

about the writer

about the writer

DERRIK J. LANG, A ssociated Press

More from Minnesota Star Tribune

See More
card image
J. SCOTT APPLEWHITE, ASSOCIATED PRESS/The Minnesota Star Tribune

The "winners" have all been Turkeys, no matter the honor's name.

In this photo taken Monday, March 6, 2017, in San Francisco, released confidential files by The University of California of a sexual misconduct case, like this one against UC Santa Cruz Latin Studies professor Hector Perla is shown. Perla was accused of raping a student during a wine-tasting outing in June 2015. Some of the files are so heavily redacted that on many pages no words are visible. Perla is one of 113 UC employees found to have violated the system's sexual misconduct policies in rece