In the quest to look "better, cuter, hotter," a troubling number of teenage girls in Minnesota are exposing themselves to harmful levels of ultraviolet light with tanning beds and increasing their risks of skin cancer.
Fully a third of white 11th-grade Minnesota girls have tanned indoors in the past year, according to a state survey released Tuesday, and more than half of them used sun beds, sunlamps or tanning booths at least 10 times in a recent 12-month period.
The results were sobering to public health officials and dermatologists, who have struggled to find a message as persuasive to teens as the desire to achieve mythic beauty or look bronzed in prom photos.
Indoor tanning beds deliver 10 to 15 times more ultraviolet (UV) radiation than natural sunlight and increase risks of developing melanoma by at least 59 percent, according to studies.
Yet many teens assume the consequences will strike other people or much later in life.
"Not so," said Dr. Cindy Firkins Smith, a dermatologist and president of the Minnesota Medical Association. "I'm seeing 20-year olds with melanoma, and I'm seeing 30-year olds die of the disease."
This is the first year that tanning bed usage by teens was included in the Minnesota Student Survey, which is compiled every three years by the state Health and Education departments. It assesses everything from how much milk and vegetables students consume, to the hours they spend texting, to the number of times they contemplate suicide or abuse drugs.
"Better? Cuter? Hotter? I don't know what the motivation is" for tanning, Smith said. "Why do teenagers do anything? They drive too fast. Their brains aren't fully developed … enough to make decisions that will affect them for the rest of their lives."