Getting fans in the stands can be a challenge for various college football programs, including the Gophers. But Michigan? The Big House is usually full and rocking without much help.
As such, fans must have been pretty surprised to learn they could get two tickets to Saturday's Gophers/Michigan game in Ann Arbor — face value of $75 each — for just the price of two Cokes at a Michigan convenience store.
Fans pounced on the deal, of course — which turned out to be a botched promotion. Per the Michigan Daily:
The Athletic Department later said in a statement that the promotion was run mistakenly.
"Coke as a partner of ours … purchased a limited block of tickets for the Minnesota game for a Coke retail activation aimed at Michigan students," the release said. "Due to a miscommunication in the approval process, this promotion should not have run as is. As a result, it is being pulled immediately. However all purchases to date will be honored by Coke."
The promotion sold out at about 7:45 p.m. at the U-go's in the Union.
Nothing this cool ever happened to us while we were in college in Minnesota, though it was the mid-to-late 1990s and we could wear all the flannel we wanted without fear of reprisal, so it all evens out.
