Trick or treat? Candy corn beer is scary popular at St. Paul brewery

October 26, 2016 at 4:06PM
Urban Growler Beer on Beer Garden
Candy-corn flavored beer at Urban Growler in St. Paul. (The Minnesota Star Tribune)

It's election season and the only thing that's possibly dividing the American people more than who to vote for is candy corn.

Do you eat it or throw it away? The folks at Urban Growler Brewing Co. in St. Paul have a third option for Halloween's most divisive candy: make a beer out of it.

"It started as a joke three years ago when we needed to come up with a fall beer," said master brewer and co-owner Deb Loch. "It went over so well that we had to make it every year."

Despite all the bickering over the corn kernel-shaped candy, Loch says the beer is a hit. By season's end, beer drinkers in the Twin Cities will have consumed 8 ½ barrels of "Candy Corn Imperial Ale."

At 9.1 percent alcohol content, no wonder people love it.

"They're surprised it's not sweet like candy corn, but it has the essence of candy corn," she said. "It tastes a little marshmallow-y and it tastes way better in beer than it does on its own."

Beyond the beer, candy corn starts a Halloween war among families, in offices, and on social media every year. In a Twitter poll posted by WCCO-TV's Jason DeRusha, an overwhelming 61 percent of voters called candy corn "garbage." The rest called it a delicious Halloween treat.

Comedian Jenna Kim Jones said: "Candy Corn is like the Nickelback of candy. I don't know anyone who likes it but it's selling out everywhere."

Adding fuel to the fire, the troublemakers at Influenster, a product reviews website, shared last week that candy corn is yet again America's favorite Halloween candy in the highest number of states.

But not in Minnesota. The 100 Grand Bar was the favorite for the Land of 10,000 Lakes, which raises the question: When is the last time you bought a 100 Grand Bar? □

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Aimee Jordan

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