Just off the plane from Paris, Ricardo Cisneros checked in at the downtown Super Bowl volunteer center and got his Crew 52 gear. Cisneros is a professor at ISCOM, a French university specializing in advertising and marketing communications. And with his own specialty being large events, Cisneros saw the Super Bowl as a perfect way to get some first-hand knowledge of his subject area.

"I always tell my students that volunteers are one of the most important parts of a large event," Cisneros said as he tried on his blue jacket for the first time. "I want to see how the city is living the game -- the economic impact, how the Super Bowl will change the city."

Cisneros already has a Minnesota connection. He worked as a consultant to the Minnesota group bidding for the 2023 World's Fair, which went to Argentina. He said his Twin Cities colleagues on the fair bid's host committe encouraged him to come volunteer at the big game.

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