They've played in an old ski chalet, a couple middle-of-nowhere Wisconsin bars, one place called the Ugly Mug and a cross-section of other venues in the past few weeks. The most unusual gig on the 4onthefloor's steam-building, hipster-eschewing schedule, however, had to be its set last Sunday for the Livestrong Foundation rally at the new Fulton Beer warehouse in Minneapolis.
As the snow started piling up outside, a couple hundred cyclists were lined up inside, pedaling hard on training stands to the live sounds of what can quite literally be called the Twin Cities' hardest- stomping band -- and now one of the hardest-working local rock acts, too.
"That was unreal," woolly bearded, howling-voiced frontman Gabriel Douglas said after the set, looking as sweaty as the cyclists. "I could see them all kind of cranking the pedals in time to what we were doing, kicking it up a notch whenever we kicked it up."
Bike or bar stool, it's hard not to move your feet in time when the 4onthefloor is playing.
The band's blistery, bluesy, boozy brand of good-ol'-boy rock is built around a rather simplistic but ingenious rhythmic formula: All four of its members have a kick drum at their feet that they hit while simultaneously playing their other instruments. What's more, every one of their songs are based on a 4/4 time signature. Hence all the "4's" in the band's lineage, which now includes the title of their just-issued debut album, "4 x 4."
Go ahead and call the 4onthefloor's rhythmic 4mula a gimmick, if you want, but you have to admit it's a good one. Talking between swigs from one of his band's four antique beer steins -- these guys come prepared! -- Douglas said their quartet of bass drums is not just a novelty.
"From the time we started writing songs together, we were always hitting our foot hard in time," he remembered. "It grew instinctually out of the music we were making, and now it fuels it all the more."
A 27-year-old farm boy from Stephen, Minn. ("north of Grand Forks, if you can believe it," he said), Douglas said he never envisioned moving to Minneapolis. He poured himself into football in high school and actually went to state championships in track. He also played VFW halls and the county fair with a local cover band. When he arrived at the University of Minnesota Duluth for school, he chose music as his major on something of a whim.