Check the schedules of local pro teams and if there's an unappealing game to be played shortly after Christmas, count on this: The rich guys with season tickets are going to put tickets to those games in gift envelopes for nephews and nieces.
I'm guessing there were many such Vikings tickets distributed for Sunday's season finale with the Bears. And traditionally, a Wild match with the Columbus Blue Jackets occurring at this point in the season would have served the same purpose.
This is a franchise that has reached the playoffs twice in 15 seasons. This is a team that finished last in its eight-team division with 76 points last season.
John Tortorella was brought in to replace Todd Richards last October, after Columbus opened the 2015-16 season at 0-7. For Tortorella, the last-place finish was followed with a couple of weeks of ridicule in September, as the failed coach of Team USA in the World Cup of Hockey.
The Yanks played three games in that tournament and lost them all. The team's lousy performance was accompanied by Tortorella's usual caustic remarks, including barbs aimed at Colin Kaepernick, the San Francisco quarterback who was not standing for the national anthem.
This might have made Tortorella a fine patriot in the minds of some, although it did nothing to convince his USA outfit to play a successful brand of hockey.
No doubt. As the rich guys were going through season tickets in October, they could not be blamed for earmarking the Blue Jackets tickets for the sister's kids.
And that would have been a mistake. Tortorella got back to his team from the World Cup a couple of weeks before the opener, and he found in these youngish Blue Jackets a collection of players ready to embrace a high-velocity brand of hockey.