Minneapolis ad agency Colle+McVoy tracked viewers' Twitter comments on Super Bowl ads via a proprietary Web tool called Squawq. The program declared Frito-Lay, the maker of Doritos, the Twitter winner, capturing 21 percent of the chatter on game day. Here are the top 10 tweet-generating advertisers.
Frito-Lay 35,294 mentions 21 %
Anheuser-Busch 22,211 mentions 13 %
Coca-Cola 10,550 mentions 6 %
Unilever 6,851 mentions 4 %
Audi of America 6,261 mentions 4 %
Focus on the Family 6,131 mentions 4 %
Mars 5,797 mentions 3 %
Google 5,442 mentions 3%
Levi Strauss & Co. 5,114 mentions 3 %
E-Trade 4,969 mentions 3 %
More from Star Tribune
More from Star Tribune
More from Star Tribune
More from Star Tribune
More from Star Tribune
More from Star Tribune
More from Star Tribune
More From Star Tribune
More From Business
Business
Longtime downtown Fargo staple Zandbroz Variety closing in June
The iconic bookstore and gift shop helped rejuvenate the main shopping and entertainment district when it opened in 1991.
Business
These apps allow workers to get paid between paychecks. Experts say there are steep costs
When Anna Branch, 37, had her hours at work reduced at the start of the pandemic in 2020, she suddenly noticed ads for an app called EarnIn.
Business
More than 1 in 4 US adults over age 50 say they expect to never retire, an AARP study finds
More than one-quarter of U.S. adults over age 50 say they expect to never retire and 70% are concerned about prices rising faster than their income, an AARP survey finds.
Business
Fairview sees financial upturn despite $189M operating loss last year
Fifth year of red ink reported as health system CEO cites progress on deal to return teaching hospital to U of M.