Tops on Twitter

Minneapolis ad agency Colle+McVoy tracked viewers' Twitter comments on Super Bowl ads via a proprietary Web tool called Squawq. The program declared Frito-Lay, the maker of Doritos, the Twitter winner, capturing 21 percent of the chatter on game day. Here are the top 10 tweet-generating advertisers.

Frito-Lay 35,294 mentions 21 %

Anheuser-Busch 22,211 mentions 13 %

Coca-Cola 10,550 mentions 6 %

Unilever 6,851 mentions 4 %

Audi of America 6,261 mentions 4 %

Focus on the Family 6,131 mentions 4 %

Google 5,442 mentions 3%

Levi Strauss & Co. 5,114 mentions 3 %