Minnesotans really, really wanted to bet through online sportsbooks during the opening rounds of the NCAA March Madness tournaments.
According to Fluence Media, GeoComply, a geolocation compliance company, reported more than 86,700 attempts from Minnesota to access legal online sportsbooks in other states beginning March 21 through the end of the month.
The majority of attempts (61 percent) were from Minnesotans attempting to access legal online sportsbooks in Iowa.
More than one million attempts last year
GeoComply blocked all attempts from Minnesotans to access the legal online sportsbook apps in neighboring states. Despite Minnesota having no legislation on the books to legalize sports betting, the company reported that there are more than 100,000 online sports betting user accounts currently registered in the state.
The recent rash in activity for the NCAA March Madness tournament was no different than other major sporting events in the state.
During 2024 Super Bowl weekend, GeoComply conducted more than 31,000 geolocation checks from devices located in the North Star State trying to access legal online sportsbooks in other states. It was a 17% increase over the number of checks from the 2023 Super Bowl.
Similarly, 62 percent of users attempted to access legal online sportsbooks from books in Iowa.
Earlier this year, GeoComply reported there were more than 1.6 million attempts from devices located in the state attempting to access legal sportsbooks in other states last year.