START-UP MODEL
Live/workers Ashley Powell and Ben Anderson
Business *A/star Agency (www.astaragency.com)
Home base Uptown Lake Apartments, Minneapolis
Ashley Powell would love to use a crockpot. "But I can't," she said. That's because she doesn't want her modeling and music agency to smell like dinner. Her kitchen is covered by a curtain during the workday. "We try to hide that we live here," she said.
Powell and her boyfriend/business partner, Ben Anderson, moved into the 1,250-square-foot apartment in July and launched the business there a month later. "It makes sense, because we can combine all our bills," she said. "We save so much money by living where we hang out."
Most of the space is used for business. Their living room doubles as a meeting room and sometimes as craft services when a photo shoot is going on downstairs. "We're constantly working, and we love it like that," she said. "The business is our passion, and as a young business, if you want to be successful, that's what you have to do."
Security is a concern, living directly on Lake Street, she said. "We always keep the door locked, and we have a really good alarm system." Then there's the noise. "Yes, we get drunks banging on our windows -- and sometimes they're our friends," she said with a laugh.
But for now, it's the perfect setup. "I always dreamt of it [running her own agency]," said the former model. "Now it's literally surrounding me."