#TheDress took over Twitter this week with Hollywood stars, athletes and politicians all weighing in on the great dress debate.
British clothing retailer Roman Originals confirmed on Friday that the dress that drove millions of people crazy around the world is in fact blue and black, tweeting: "We should know!"
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"We sold out within an hour and we've just managed to get more stock on," Ian Johnson, Roman Original's creative manager, told Mashable. "I don't have accurate numbers yet but we normally stock at least 300 of every item."
While the color conundrum exploded on social media on Thursday, the U.K. firm were all sleeping. "We went to bed and woke to chaos," Johnson said. "We first heard about it from tweets on our iPads at four in the morning. Not since Black Friday have we seen sales like this," he added.
The company had been thinking of doing a gold and white version as it does come in other colors, but announced on Saturday that it will make only one and then auction the dress off for the U.K. charity, Comic Relief.
We're making a gold and white dress! But only one for a Comic Relief charity auction <3 #TheDress #whiteandgold http://t.co/TGqmO8lW75
— Roman Originals (@romanoriginals) February 28, 2015