Woman finds old word, puts it on a billboard, asks people not to use it on the internet. While she was at it, she should have asked 4chan not to photoshop a goat head on your body. DNAinfo:

She claims to be the only person to use the word online, posting it on her webpage as part of her project "Reach" — and is asking people to help it stay that way. Last Friday, the word was also displayed on the billboard, which hovers atop a Tudor-style building at the busy intersection of Queens Boulevard and 71st Avenue, as part of a project that turns the city's vacant ad spaces into public art. Those curious about the word are invited to visit the site, but are asked by Weist not to use it anywhere else online because she wants people to experience "this rare singularity on the Internet.”

The word is . . . well, should I? Both articles avoid using the word, although they show a picture of it. Giz:

Weist herself has found an interesting way to keep up with her unusual vocable’s digital debut. Every time someone visits her site, a PHP script makes a log in a text file. A Raspberry Pi in her apartment checks the server hosting that log every second, and when a visit occurs, runs a bash script to a WeMo that turns on a lamp. Apparently, the lamp has been flickering like crazy lately.

The spirit of the internet coffee pot lives on.

NO. Via Matt Novaks’ invaluable historical-pic debunking site: this is not real.

For a medium supposedly awash in “vintage” - which usually means washed-out colors or throwback to the misty distant 90s - people on the internet are remarkably credulous about old ads. The typeface would be apt for the 20s, in England; the picture’s style is anachronous; the slogan wouldn’t be slanted; there would be more body copy; and so on.

The same site that pushed the Einstein ad also has this, from the EWW NO school of marketing:

No one thinks this is a good idea. 

PROG Every progressive-rock fan will have fun ripping apart this Rolling Stone list. At least they get some PFM in there, but Can over Lamb Lies Down? No.

VotD Studies say that cat videos may calm people down.

Not this one - if you’re a cat person, anyway.