Woman finds old word, puts it on a billboard, asks people not to use it on the internet. While she was at it, she should have asked 4chan not to photoshop a goat head on your body. DNAinfo:

The word is . . . well, should I? Both articles avoid using the word, although they show a picture of it. Giz:

The spirit of the internet coffee pot lives on.

NO. Via Matt Novaks' invaluable historical-pic debunking site: this is not real.

For a medium supposedly awash in "vintage" - which usually means washed-out colors or throwback to the misty distant 90s - people on the internet are remarkably credulous about old ads. The typeface would be apt for the 20s, in England; the picture's style is anachronous; the slogan wouldn't be slanted; there would be more body copy; and so on.

The same site that pushed the Einstein ad also has this, from the EWW NO school of marketing:

No one thinks this is a good idea.

PROG Every progressive-rock fan will have fun ripping apart this Rolling Stone list. At least they get some PFM in there, but Can over Lamb Lies Down? No.

VotD Studies say that cat videos may calm people down.

Not this one - if you're a cat person, anyway.