The Situation doesn't require a lot of motivation to lose the shirt. But Abercrombie & Fitch wants him to go one further -- the company has offered to pay Mike "The Situation" Sorrentino or any other "Jersey Shore" cast member to stop wearing its clothes. It said the MTV series is "contrary to the aspirational nature of the brand." It may seem strange that a brand that has courted controversy with racy catalogs has come out with such an aggressive campaign against the hard partying cast of "Jersey Shore." But the CEO says it's having fun with the ploy, and marketing experts say the company may wind up laughing all the way to the bank. "It gets their name further out into the marketplace with one of the hottest brands on TV right now at the peak of the back-to-school season," said Wall Street Strategies analyst Brian Sozzi. "It's free marketing. Because the approach is so ridiculous, everybody's talking about it."

Perry is as big as Michael Jackson

When Katy Perry first came on the scene, some dismissed her as a one-hit wonder. Three years later, she's proven she's a multi-hit wonder, becoming the first woman to score five No. 1 songs from one album on the Billboard Hot 100 chart. Her "Last Friday Night (T.G.I.F.)" set the precedent: It's the latest No. 1 from her platinum album "Teenage Dream." Only Michael Jackson had five No. 1s from one album before Perry, from "Bad." But Jackson spent a total of seven weeks at the top with his "Bad" songs; Perry has been at the top perch now for a cumulative 18 weeks.

ROYAL ON THE WAY: Fans of the Swedish royal family welcomed the news that Crown Princess Victoria and her husband, Prince Daniel, are expecting their first child in March. It ended months of speculation about when the couple, who married in June 2010, would start a family. The baby will be second-in-line to the throne. Victoria and Daniel Westling, who was her fitness trainer, met in 2002.

SONG OF HOPE: Martina McBride's new single, "I'm Gonna Love You Through It," is an inspirational song about going through cancer, and for the video, she enlisted the help of a few famous faces. "Good Morning America" anchor Robin Roberts, singer Sheryl Crow, Katie Couric and "Today" anchor Hoda Kotb all appear in the clip, which debuted Wednesday on CMT.com. Roberts, Crow and Kotb are cancer survivors and Couric's husband died of colon cancer. The song is from McBride's new album, "Eleven," due out Oct. 11.

ENGAGED: David Cross, 47, and Amber Tamblyn, 28, are engaged, her rep confirmed. Tamblyn is best known for starring in "Joan of Arcadia," "The Sisterhood of the Traveling Pants, and most recently, "House, M.D." Cross, perhaps best known for his role in "Arrested Development," stars in the comedy, "The Increasingly Poor Decisions of Todd Margaret."