LAS VEGAS — Nvidia, AMD and Intel all had important chip and AI platform announcements on the first day of CES 2026, but all audiences wanted to see more of was Star Wars and Jensen Huang's little robot buddies.
CES is a huge opportunity annually for companies both large and small to parade products they plan to put on shelves this year. As predicted, artificial intelligence was anchored in nearly everything as tech firms continue to look for AI products that will attract customers.
Here are the highlights from Day 1:
Nvidia gets physical
The biggest buzzword in the air at CES is ''physical AI,'' Nvidia's term for AI models that are trained in a virtual environment using computer generated, ''synthetic'' data, then deployed as physical machines once they've mastered their purpose.
CEO Jensen Huang showed off Cosmos, an AI foundation model trained on massive datasets, capable of simulating environments governed by actual physics. He also announced Alpamayo, an AI model specifically designed for autonomous driving. Huang revealed that Nvidia's next generation AI superchip platform, dubbed Vera Rubin, is in full production, and that Nvidia has a new partnership with Siemens. All of this shows Nvidia is going to fight increased competition to retain its reputation as the backbone of the AI industry.
But once Huang called for two little, waddling, chirping robots to join him on stage, that's all the audience wanted to see more of.
The chips are back in town