Azia takes A25 to Japan
Pham knew he didn't want to repeat the mistakes made at Temple, his upscale restaurant that closed in 2008. With A25, as the new spot is called, Pham has pinpointed what customers like best about his places: a chic experience with casual price points.
CONCEPT
A25 opened in December as a cross between Azia and the Caterpillar Lounge (Pham's back-room dance club). While he kept the sushi bar, the room has a repurposed lounge feel, with a new bar and DJ booth. While Azia is all about fusion, the theme here is decidedly Japanese. The aesthetic is meant to evoke an alleyway hangout just off the subway line in Tokyo. The bar's name and logo are taken from a subway route that runs through the famous Asakusa district. A collection of colorful lanterns dangles above, criss-crossing the room on laundry lines.
WHAT'S TO LIKE
The new design touches are clever and appropriately cheeky. Street muralist Eric Inkala painted one of his oozing color explosions behind the bar. Artist Eric Carlson wheat-pasted black-and-white manga-style images on one side of the bar's exposed-brick interior.
I think I've found my new favorite bar snack: oxtail steamed buns. They're only $5 on the aggressive happy hour menu (4-7 p.m. and 10 p.m.-close). The dinner menu includes a revamped sushi list, Pham's take on Japanese street food, plus some fusion entrees.
While small, the beer list is craft-focused, with such familiar names as Flat Earth, New Belgian, Tyranena and Bells. Resident mixologist Brad Smith makes house infusions and offers a different cocktail menu in A25. I'm digging his simple but tasty tea-based cocktails.
NEEDS WORK
A25 doesn't have its own restroom, which means you have to open a doorway into Azia, then walk through its bar and dining room before finally arriving at the restrooms. But hey, walking is good for you.
IMPACT
I'm not expecting A25 to spark a revolution of Japanese-style bars (if anything it's piggybacking off of Moto-i's success). But the A25 makeover was definitely the right move for Pham. I never bought Anemoni as a separate entity, no matter how much they tried to sell it that way. A25, on the other hand? Sold.