You run into people. They talk about sports. Mainly, they are concerned about the condition of the Vikings' receiving corps and Justin Morneau's ongoing absence from the Twins.
One topic that hasn't been raised in casual conversation all summer: Gophers football.
Seriously. The only Gopher mentioned by a local sports fan in weeks has been Trevor Mbakwe, finally a member in good standing with Tubby Smith's basketball team.
The few, the happy few, the band of brothers that sheds maroon-and-gold blood can't blame the Star Tribune for this, as stories on Gophers football have held a key position on page 1C seven times since practice started Aug. 6. This is generous treatment, if you're willing to use action at startribune.com as a barometer: On Wednesday, a secondary Vikings story on receiver Javon Walker drew 34,000 reads and a feature on Gophers linebacker Mike Rallis from Edina was close to 8,000.
Gophers football is not alone in facing this historic competitive problem. You must go back four decades to find a time when the levels of interest in the Vikings and the Twins are as dominant in this sports market as they are today.
Do you want the exact date? On Sept. 20, 1969, the Gophers opened the season with a 48-26 loss at Arizona State that signaled a descent into purgatory. That was also the day that Billy Martin's Twins clinched at least a tie with 11 games to play for the first AL West title. And it was the eve of the opener for a Vikings team that Bud Grant would take to a first Super Bowl.
A month later, Calvin Griffith created a public relations disaster by firing Martin, and that cleared the way for the Twin Cities to become what has been called a "Vikings town."
There have been interruptions, such as for two World Series titles, but the Purple largely has maintained that exalted status.