Target smiles at prospects, profits

The Minneapolis-based retailer is confident it can deftly manage in an unsteady economy. But some analysts aren't so sure.

August 18, 2011 at 1:53AM
Shoppers at the Edina Super Target.
Shoppers at the Edina Super Target. (Star Tribune/The Minnesota Star Tribune)

If the volatile economy is unnerving Target Corp., the company's top executives sure aren't showing it.

In a conference call with analysts Tuesday, CEO Gregg Steinhafel suggested Target will continue to weather an economy that has bedeviled many of its peers, including top rival Wal-Mart Stores Inc.

"Serious economic challenges, including inflation, persistent unemployment, weak housing and financial markets and fiscal crises at every level of government continue to limit consumer confidence and spending," Steinhafel said. "Though we are not immune to these factors, which are beyond our control ... I'm confident that our store's teams will continue their record of strong performance."

Steinhafel has reason to feel good about Target's prospects. The Minneapolis-based retailer reported second-quarter profits rose 3.7 percent to $704 million, or $1.03 per share, beating Wall Street estimates by 6 cents a share. Earlier this month, Target said sales at stores open for at least a year rose a solid 3.9 percent, thanks to strong sales in food, health and beauty and household goods. Target also said the company's Redcard 5 percent discount program also lifted sales.

"We're very pleased with our second-quarter results, which benefited from an acceleration in the pace of our comparable same-store sales growth," Steinhafel said in a statement. "We continue to focus on a strong execution of our strategy, preparing Target to perform well in a variety of economic environments."

Target's credit-card business continues to flourish. The company reported a profit of $171 million in the quarter, up from $138 million in the year-ago period. Executives told analysts Tuesday the company still expects to sell its $6.7 billion credit-card-receivable portfolio either late this year or early next year, despite the recent volatility in global capital markets. Target, which plans to retain operational control of its credit-card business, had hired First Annapolis to conduct the sale.

Investors Wednesday rewarded Target's performance by pushing the stock up $1.18, or 2.39 percent, to close at $50.55. Although Target shares have recovered in recent days, the stock still remains down nearly 16 percent since Jan. 3, while its peer group index of retailers is down about 3 percent year-to-date.

But Target is hitting all the right buttons in a down economy, especially compared with Wal-Mart, said Burt Flickinger, managing director of Strategic Resource Group in New York. Flickinger cited Target's merchandising prowess, store remodeling, and focus on fresh food and produce.

"Target's strategic plan is much stronger than Wal-Mart," Flickinger said. "Wal-Mart is going the wrong way."

Wal-Mart, the world's largest retailer, reported a 5.7 percent increase in second-quarter profits on Tuesday and raised its outlook for the year as it benefited from international sales growth and cost-cutting. But the discounter was unable to stop a two-year sales slump at its Wal-Mart stores in the United States as customers continue to grapple with a weak job market and other economic woes.

And not everyone is bullish on Target. Last week, Daniel Binder, an analyst with Jefferies Group, downgraded his rating on Target stock to "hold" from "buy," citing a tough overall economy.

"This downgrade reflects broader macro concerns beyond [the second quarter], and specifically a consumer slowdown that would affect retail broadly," Binder wrote in his report. Consumer traffic at Target "is up but not a lot and we think this reflects the general sluggish environment that could worsen."

Wal-Mart may also counter its sales slump by slashing prices, igniting a costly price war with Target, Binder said.

"We detected a greater sense of urgency to widen the price gap when we met with Wal-Mart management at a recent back-to-school tour," he wrote. "This has always been a real risk to Target but in our view gets amplified in an environment where sales are slowing and retailers are fighting for market share even more intensely."

The Associated Press contributed to this report. Thomas Lee • 612-673-4113

Gregg Steinhafel
Gregg Steinhafel (Star Tribune/The Minnesota Star Tribune)
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THOMAS LEE, Star Tribune

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