What do people around the world want to buy from Target.com?
Apparently, they want baby formula, bar stools, cordless vacuum cleaners, Google Chromecast and high-definition TVs. At least, those have been some of the top sellers so far since the Minneapolis-based retailer launched an international website in late October.
A recent post on Target's company blog provided some interesting stats on the website.
Shoppers in 108 countries have placed orders at Intl.Target.com thus far, including far-off places like French Polynesia and Azerbaijan. The countries from which the most orders have been made are Canada, Hong Kong, England, Mexico and Singapore. (When Target launched the international website, they said it would be available in more than 200 countries and territories.)
In the first weeks after it launched, Target's home goods department was the top category, but as the holidays have neared, toys have moved into the No. 1 spot. Another fun fact: the cheapest item purchased has been 49-cent erasers. Somebody in Hong Kong bought them.
Target didn't divulge any details in the blog post about overall sales from the international site, which is run with the help of Borderfree, a firm that works with many retailers to handle the logistics of international shipping.
While Target's first attempt at international expansion -- in Canada -- crashed and burned earlier this year when the company pulling the plug on the 133 stores it opened up north, the international website has been seen as a way for the retailer to expand its reach abroad without the expense of building new stores in foreign lands.
About half of Target's online assortment is available on the international site and at the same prices as those offered in the U.S. Though, as many Canadians discovered and complained about earlier this fall, the cost of duties and shipping can sometimes be more than the price of the actual product.
And international shoppers can't take advantage of some of Target's special promotions, such as the free shipping offer on any size order the company has been running here in the U.S. during the holiday shopping season.
When shoppers visit the international site, they can designate the country they would like to ship to and choose from nearly 60 different currencies.
In addition, Target also makes many of its products available to shoppers in 64 countries through eBay's global shipping program.