The boxes of the season may not be the ones under the Christmas tree, but the piles of them stacked on your front stoop.
As online shopping intensifies for even the simplest of items, America's doorsteps are stacked with boring tan or white cardboard. To counter that, Target Corp. is now injecting a bit of color and design into its standard shipping fare.
The Minneapolis-based retailer this season has introduced three sizes of cardboard boxes adorned with playful images of its canine mascot, Bullseye.
The large boxes show a merry mutt romping through a house, listening to music through headphones, snoring on a bed, or trotting out the door with a hat in its mouth. The medium-sized boxes show Bullseye driving a truck. In the small ones, the pooch appears to be hiding inside.
"We wanted to take a routine interaction, like receiving a shipping box on your doorstep, and turn it into an expression of joy using Target's iconic branding," Todd Waterbury, Target's chief creative officer, said in an e-mail.
Waterbury said the boxes "elevate the everyday."
It's a clever idea that the retailer expects to keep around even after the holidays.
JACKIE CROSBY