Super Bowl committee super embarrassed about accidental strip club recommendation

King of Diamonds added by mistake in list of local businesses for big game.

October 27, 2017 at 1:53AM

An unintended endorsement of an Inver Grove Heights strip club became an opportunity for the owner and an enduring embarrassment for the buttoned-down Minnesota Super Bowl Host Committee.

King of Diamonds, a "gentleman's club" in Inver Grove Heights, landed in the NFL Business Connect directory, a list of minority and women-owned contractors available to provide catering and services for Super Bowl parties and events.

Deb Kalsbeck, the owner of the business with the legal name Kladek Inc., said she started but never completed the paperwork to be certified as a woman-owned business. She was "kind of surprised" and didn't know about her inclusion in the directory until she was contacted by a reporter for the Minneapolis/St. Paul Business Journal, Kalsbeck said.

"I kind of like it," she said. "Honestly, there aren't that many female-owned gentleman's clubs in the country."

The committee wasn't so amused.

"Obviously, they should never have been included," Super Bowl spokeswoman Andrea Mokros said. "Kladek Inc. was one of more than 1,000 businesses that applied, and it should not have made the list of the 400-plus businesses in our Business Resource Directory."

The committee has temporarily removed the directory from its website to "thoroughly audit" each of the remaining businesses on the list, Mokros said.

Kalsbeck's father opened the club in 1965. She bought him out in 2009.

This glitch notwithstanding, Kalsbeck is excited about the Super Bowl. "I hope it's a great time for the whole Twin Cities," she said.

The Business Connect program is the NFL's Super Bowl and special event "supplier diversity program." The goal is for the directory to serve as a conduit for contractors looking to hire vendors during the 10-day event in 2018.

Kalsbeck said she considered leasing space for a private event at her club — something she's never done. She's still open to it. "Make me an offer," she said.

Rochelle Olson • 612-673-1747

Twitter: @rochelleolson

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about the writer

Rochelle Olson

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Rochelle Olson is a reporter on the politics and government team.

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