It can take years for a designer to draw the attention of a major fashion magazine, but Target employees (and recent college graduates) Lauren Mayhew and Lindsey Hopkins have already gotten a boost from Elle magazine.
During Fashion Week in New York, the publication hosted its second annual Elle Fashion Next show at Lincoln Center. Sponsored in partnership with the Savannah College of Art and Design, where Mayhew and Hopkins were students, the show is designed to support emerging talent. The magazine followed 22 students in an online series (elle.com), which culminated in the New York runway show. Hopkins was awarded a $25,000 grant from Maybelline.
"[The looks] were wearable; they were chic; they were elegant, they were enough designed, but still restrained," said Elle's creative director Joe Zee of Hopkins' clothing collection. "I think that is the mark of a good designer."
Here's a closer look at the two new Twin Cities designers:
LAUREN MAYHEW, 22
Hometown: St. Paul.
Why fashion: In third grade, I was really inspired by the Spice Girls and pretended that I was their clothing designer. When it came time to apply to school, that was the only major I wanted to study.
Collection concept: I became obsessed with hair and what I could do with it -- curling it and braiding it. It works so differently than fabric.
Hair supply: I used Synthetic from Sally's Beauty Supply. I had to call customer service and I'm sure they thought I was crazy.