It was the hologram heard 'round the world: Tupac Shakur, magically reflected onto the stage at the Coachella Music Fest during a set last month by his producer and mentor Dr. Dre. Of all the people who mocked and decried the holographic rebirth of the late rap legend, Dre's newest protégé, Kendrick Lamar, was not one of them.
"I thought it was a beautiful thing," said Lamar, who shared the stage with Dre at Coachella and shares a similar South Los Angeles background. "My little brothers and a lot of people their age don't know Tupac or his music, so I think to be able to bring him in front of young audiences like that again was a powerful thing. They need to understand the impact he had."
Lamar himself is starting to make a strong impression. His Coachella appearances were widely deemed a career breakthrough, prompting the Los Angeles Times to declare him "a bright hope for a resurgent L.A. rap scene." This weekend, the 24-year-old Compton native is taking the stage at a whole other kind of festival, Soundset in Shakopee.
Although he knew little of the Twin Cities scene or Soundset hosts Rhymesayers Entertainment -- only Brother Ali and Rhymesayers import act Freeway rang a bell -- Lamar believes the lines are blurring between the mainstream rap world and the underground/indie hip-hop scene of Soundset.
"People like me bridge those worlds," he said/bragged by phone last week. "I know the recipe to make it happen."
His comment was likely a wordplay on his slow-grinding, sexplicit new single with Dr. Dre, "The Recipe," which is the young protégé's first release for the hip-hop guru's Aftermath label (see also: Eminem, 50 Cent, the Game). Lamar is reportedly featured on Dre's long-delayed "Detox" album -- a mere mention of which prompted the label's publicist to cut into the interview and declare the topic off-limits.
K.Dot (Lamar's current alias) also has been hard at work on his own full-length album for Aftermath. A year into recording, he admitted he still doesn't see an end in sight.
"I have so many ideas, I just keep going and am continually recording," he said. "I'll probably just keep going until somebody finally presses stop."