"When you can't get it, you really want it," Mark van Wie told me. The Muddy Pig bar owner could have been talking about any number of vices -- but here his focus was on beer.
In the Twin Cities, those sentiments ring true for just about every hard-core beer fan when it comes to Stone Brewing, the über-acclaimed brewery out of Escondido, Calif.
For years, Minnesota fans clamoring for its West Coast-style of hoppy, in-your-face suds have resorted to trading for Stone beers over the Internet. Others have simply flooded the brewery with e-mails and phone calls demanding that it come here.
Stone CEO and co-founder Greg Koch said he's heard the noise and is finally ready to enter the Minnesota market in a big way. On Tuesday, the brewery will kick off a round of events planned for "Stone Week," with dozens of bars and liquor stores rolling out the red carpet.
Since opening in 1996, Stone has been at the forefront of the extreme beer movement, ranked among the nation's best breweries on websites like RateBeer.com and BeerAdvocate.com. The latter named Stone the No. 1 "All-time Top Brewery on Planet Earth" in 2008. Today, it's the 15th-largest craft brewery, producing 115,000 barrels a year. (Summit makes just under 100,000 barrels.)
In addition to its penchant for adventurous, high-alcohol brews, Stone is famous for its attitude. One of its more popular beers, Arrogant Bastard Ale, has a label that says, "This is an aggressive ale. You probably won't like it. It is quite doubtful that you have the taste or sophistication to be able to appreciate an ale of this quality and depth."
On the phone, Koch was as humble as a ladybug when talking about this tastier-than-thou beer. But he also had this to say: "We have strong opinions about what we think makes great beer, and we haven't been shy about expressing them."
Koch and his team will be here in person for many of the Stone Week release parties. Some bars, such as the Muddy Pig on Wednesday, will feature as many as 25 Stone beers on tap ("They've dug deep into their cellar," Van Wie said.)