St. Thomas: Virgin Territory

Many travelers think they know St. Thomas from a cruise ship stop.

That's like ringing the doorbell and believing you've seen the house.

St. Thomas looks better now than it has in about 15 years. It struggled for a decade to recover from Hurricane Marilyn in 1995 and the downturn after 9/11. Now, it seems buoyant and in better shape than some places back home. Sister island St. John remains pristine, most of it a national park. The other main U.S. Virgin Island, St. Croix, 40 miles to the south, survives vibrantly after Hurricane Hugo flattened it 21 years ago.

Existing under the radar of most Americans, the U.S. Virgin Islands attracted only 600,000 overnight visitors last year as the U.S. mainland economy ailed.

The upside for tourists? The Virgin Islands suddenly are nearly as affordable as Florida. I rented a condo near the beach on St. Thomas for $165 a night.

It's as if Nordstrom suddenly has Sears prices.

So without disparaging Florida's many attractions, here are 12 reasons I recommend visiting the Virgin Islands this year.

In the Virgin Islands, the hilly vistas rising out of the sea are what you dream about in winter. It's your screensaver back home.

2. The weather. Unlike Florida, temperatures in the Virgin Islands rarely vary from daytimes in the 80s and nighttimes in the 70s. The air is clear. Your hair suddenly feels moist, and your skin looks good.

Steady trade winds from the east keep temperatures comfortable. If it rains, the wet stuff generally yields quickly to blue skies.

3. Cheaper flights. Despite a decline in the number of visitors, there were more airplane seats last year, due to heavy lobbying by tourism officials. That means deals.

On busy holiday weeks, it might still cost $600 round-trip, but if you are flexible with dates or days, you can find round-trip airfare for half that.

5. The beaches, snorkeling, sailing and scuba. It's not an exaggeration to say that you can walk off the beach and snorkel amid schools of tropical fish. The diving is good, too. Beaches? My favorites on St. Thomas -- Coki and Sapphire -- are so pretty that they seem like you've walked into a photograph. On St. John, Trunk Bay is shaped like a giant smile. Busy or empty, beaches are everywhere, all with fine white sand and velvety water -- and no jellyfish.

6. Interesting side trips. Side trips? From an island? Florida may have Disney World, but the Virgin Islands are ferry distance from the stunning British Virgin Islands (Tortola is an hour from St. Thomas, Jost Van Dyke 45 minutes). St. Thomas and St. John are also only 15 minutes apart on the ferry for just $6 each way.

Want traffic, stores, lots of people and dining? Choose St. Thomas. Want to see nobody? Choose a remote beach on St. John. Want a combination of the two? Try St. Croix. There's also a lot of history on these former Danish islands that gives them a cultural richness beyond palm trees and pirates.

7. Hotels and rental units really, really want you. Many resorts have "buy two nights, get one free" promotions similar to the U.S. mainland. Also, look for travel packages that include airfare and lodging.

Meanwhile, do not be put off by high prices ($250-$600 a night) you see quoted on hotel booking sites. Go straight to the hotel/resort site for deals or scout out specials. Better yet, rent a condo or villa.

The tricky part? Driving an American-style car on the left-hand side of the narrow winding roads. It took me only five Virgin Islands visits to get good at it.

9. The Virgin Islanders. Personally, I very much like the strong personality of the people here. Talkative, opinionated and direct, they also represent a place where manners and "Good mornings" still count.

I also like the sailing crowd and the quirky wrinkly skinned U.S. transplants, who for their own mysterious reasons have gone native.

10. The exotic yet familiar atmosphere. Folks in the Virgin Islands speak English and use the dollar. You'll find American TV stations in your hotel, and your cell phone will get a good signal. There's even a Kmart on St. Thomas. Still, this is the Caribbean, and efficiency is a relative term.

"If you require speed and order, stick with Florida," says David Bello, owner of Fair Wind Sailing School in Red Hook, St. Thomas. "This is the U.S., but it's not the U.S."

I also recommend the Native Arts and Crafts Cooperative next to Vendors Plaza. Among the big shops, try AH Riise, which has everything from perfume to an official Rolex store (men's Rolex blue Submariner Oyster watches are about $7,500). Visitors are allowed to exit St. Thomas with $1,600 in duty-free goods -- double that of most destinations.

12. Bragging rights. The Virgin Islands are simply more glamorous than Florida. It's just a sexier vacation. And no, you don't have to tell anyone how little you paid.