The Big 12 has agreed to a deal that gives ESPN the rights to its football championship game through 2024 and makes the league the first Power Five conference to provide exclusive content to ESPN+, the cable giant's online subscription streaming service.
ESPN will pay the conference about $40 million more for these new rights from 2019-24 on top of what it pays for existing deals.
The new agreement calls for Big 12 content on ESPN+ to be branded specifically for the conference, creating a de facto digital conference network.
The deal calls for each school, except Texas and Oklahoma, to have one game per season exclusively shown on ESPN+, starting in 2020.
Texas was excluded because it has a deal with ESPN's Longhorn Network for rights to at least one football game per season. Oklahoma had a local TV agreement in the way.
Also, all Big 12 men's basketball games not appearing on an ESPN TV network — expected to be at least 75 per season — will be shown on ESPN+.
Fox and ESPN share television rights to Big 12 games and are in the middle of 13-year deal worth $2.6 billion.
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