It's Thursday night and poster designer Adam Turman is in his screenprinting studio, drinking a beer and laying down layers of yellow and blue with the fervor of a workout. He's best known for creating two- or three-color images of Minneapolis icons, busty women and shiny bikes. Tonight, he's making wedding-invitation posters and getting ready for the busy local art season, which for him kicks off with a solo show at FrameUps Gallery and leads to collective shows at ArtCrank and Art-a-Whirl. After earning a graphic design degree from the University of Minnesota, Turman worked various design jobs before focusing on his own art. Designer friends, including Steve Tenebrini of Squad 19, introduced Turman to the world of posters for music acts.
"Gig posters are like the absolute perfect little design project because there's a deadline, limitations and you're designing something for a band," Turman says.
Eventually, the designer found that bike enthusiasts were just as eager for art as local bands.
"The bicycle is a thing of pure beauty," Turman, 34, explains. "In my mind, it's one of the most well designed machines. There's a simplicity to it, but you can make it so unique and so you."
Turman has since whittled down his poster motifs to what he calls the "four B's" -- bikes, beers, babes and burgers. But while his blend of Americana and cycling has made him one of the more popular illustrators representing Minneapolis, his cityscapes may be playing the largest role in his growing fame. There's a sense of wide-eyed awe in his urban prints, as the angles render the landmarks larger than life. On his "Grain Belt Sign (Version 3) Red," his often muted use of color takes a turn for bold reds that challenge the serenity of the scene. That image, and prints of the Ritz Theater and the Gold Medal Flour sign, have sold so successfully that Turman plans to embark on a nationwide road trip to capture iconic images of other cities.
Family tradition
Turman bounces his ideas off his wife, Sara, a speech pathologist for the Hopkins school district, to see if they have potential.
"She's not artsy-fartsy-minded like I am," he says. "She'll tell me what's what."