An indication that the Wilfs are going to have to make a decision about the future of the team when their lease expires on the Metrodome at the end of the 2011 season is that the Vikings owners have given orders to all of their executives not to sign any type of contract that expires after the lease does.
Steve LaCroix, the team's vice president of sales and marketing, confirmed this on Thursday.
Starting on Monday, a new contract with the Mall of America will result in the Dome being named Mall of America Field at Hubert H. Humphrey Metrodome. The three-year naming rights deal runs through Feb. 28, 2012.
The Vikings have also signed Caribou Coffee and the Minnesota Army National Guard to sponsor exterior gate signs. One more sponsor is being sought.
"The Vikings are being aggressive to try to squeeze every bit of revenue out of the Metrodome," LaCroix said. "We face severe revenue challenges, even after the sale of field and gate rights. Field naming rights and gate sponsorships are part of an overall rebranding our stadium sponsorships as we transition into being the sole tenant."
But no long-term agreements are being signed.
"We are currently doing no local business partnerships past our lease terminating after the 2011 season," LaCroix said. "This severe revenue shortfall, combined with the end of the Viking lease, has the Vikings stadium situation headed toward a crisis. The Vikings' and the NFL's frustration is growing that our state leaders won't even engage in a dialogue on this issue. [Gov. Tim Pawlenty and state lawmakers] cannot just sweep this issue under the rug."
It might not be the Wilfs' decision whether the Vikings move when the lease expires -- it could be that of the other 31 NFL team owners, many with big incomes, who are sick and tried of shared revenue going to clubs not taking in the big money.