Brad Childress did more than a great job coaching the Vikings this year, and he definitely deserved the three-year contract extension he received in November to keep him with the team through the 2013 season.
When the Vikings coach was able to convince quarterback Brett Favre to join the team, he no doubt created the best financial year the Wilfs have had since they bought the team.
However, the Wilf family would have given up all the extra revenue for a victory over the Saints last Sunday in the NFC Championship Game. They are really broken up by the loss.
Before Favre came aboard, the Vikings were way down in new and renewed season-ticket purchases. It appeared that, for the first time, a lot of televised home games were going to be blacked out this year.
Even though the Vikings won the NFC North last season and ticket prices weren't raised, the interest wasn't there. Vice president of sales and marketing Steve LaCroix was fighting hard to renew corporate sponsors who had lost interest.
The presence of Favre resulted in the best corporate income in the history of the franchise and prompted so many other revenue sources, including a big check from the Mall of America for the naming rights to the Metrodome's field.
Because of Favre, the Vikings were No. 3 in the league in jersey sales and experienced increases in other souvenir and merchandise sales.
So Childress deserves a lot of credit for what he did for this franchise this year besides leading the team to a 12-4 regular-season record that was one or two turnovers from being in the Super Bowl.