Like a discreet Beverly Hills doctor, Jimmy Au has prescribed and dispensed clothing to Hollywood's shorter leading men since the 1980s.
Many of those actors, including Mark Wahlberg, Danny DeVito, Chris Rock, Al Pacino and Jason Alexander, have never set foot in the Jimmy Au's for Men 5'8" and Under shop in Beverly Hills, Calif. Stylists and costume designers do that for them.
And yet Jimmy Au and son Alan feel they know these celebs well. For starters, Jimmy Au is 5 feet 2; Alan Au is 5 feet 6. Second, Jimmy Au's clothing has been catering to men of similar proportions since 1975. (He started with jockeys on the horse-racing circuit.) Third, the Aus have been able to watch their work on TV -- Au has provided clothing for select actors on more than 25 shows this year alone, including "Grey's Anatomy," "Modern Family" and "The Office."
The Aus have learned that the camera doesn't exactly lie, but it can be lulled into taking a guy up a notch or two.
Clothing proportion and fit are key, especially for the three in 10 American men who are 5 feet 8 or shorter, said Alan Au, who is his dad's client relations manager.
He shares a few family secrets for shorter men.
Watch the crotch. "Wear flat-front pants in a short rise. If the crotch is too low, it makes your legs look stubby. If you're wearing a regular rise with pleats, it makes it even worse," Alan Au said. "The key thing is you want to show as much leg length as possible. Shorter men should wear a short rise pant. With a regular low rise, the proportions are slightly different, and if you have a long torso it will make your legs look shorter than a short rise would." Similarly, don't wear shorts that go below the knee.
Beware of distressed jeans. "The knee is in the wrong place. It looks like you've got shin guards. Don't buy the ones that are pre-done on your knees, or the front of the thigh."