All-American
Greg Martin, 44, Minneapolis
Job: Owner of Urban Bean Coffee in Minneapolis.
Describe your style: Blue-collar casual or preppy rugged.
Wearing: Gitman Bros. shirt from BlackBlue; Baldwin denim jeans; vintage wingtip shoes from a store in New York.
Why buy American? "It's nice to know that people aren't being exploited and are getting paid a fair wage. It's also about helping small businesses and the economy. I like the idea that my purchases are maybe helping to keep some people in America employed — regardless of where they came from."
Isn't it expensive? "It costs a lot of money to have a wardrobe of all U.S.A. clothes. Shirts are $125 to $225. Jeans are $250. Still, you're better off having a few nice pieces than a billion pieces of junk."
Is there anything in your closet that's not American-made? Boxer briefs and socks from Banana Republic Outlet. Also, 30 pieces of workout clothes from Lululemon, because I have yet to find American-made yoga pants that I like."
Secondhand
Kaia Roberts, 29, Minneapolis
Job: Tantric hatha yoga student, small-business owner.