Sales and events

Stylish Twin Citians, your calendar is booked. On Thursday nights in February, there will be events on Grand Avenue (www.grandave.com) in partnership with the American Heart Association's Go Red for Women. The idea is to create awareness around women's heart-health issues. Tonight from 5 p.m. to 8 p.m., life and personal image coach Heidi Erickson will be at Flirt (1330 Grand Av., St. Paul, 651-698-3692, www.flirtongrand.com) to answer questions about her "Finding Love Workshops." You'll enjoy red velvet cake and champagne while shopping. Plus, with all purchases made in February, receive a coupon for 50 percent off any regular-priced item in March.

Also for Go Red, tomorrow (5 p.m. to 8 p.m.), there will be a casting call at the Mall of America (in the Rotunda) for the next campaign spokesperson. Shoppers are encouraged to wear red, and if you need some ideas, the event will feature a fashion show.

While you're thinking red and Valentine's Day this Saturday (11 a.m. to 7 p.m.), Lunalux (1618 Harmon Place, Mpls., 612-373-0526, www.lunalux.com/saturday) will host its monthly "Stationery Saturdays." Charmingly fashionable stationery from the Vandercook press is ready to roll with a cool design that you can customize. For $29 you get 10 pieces of stationery and can even help crank them out. They'll be perfect for writing your Valentines.

Valentine's Day is also in the air at the Grand Hand Gallery (619 Grand Av., St. Paul, 651-312-1122, www.thegrandhand.com). This weekend browse the modern whimsical jewelry of local artists Karin Jacobson (www.superkarin.com) and Emily Johnson (www.ecdesignstudios.com).

Those who have found their loves can check out the bridal fashion show at L'Atelier Couture Bridal Boutique (493 Selby Av., St. Paul, 651-602-9492, www.lateliercouture bridal.com) on Friday at 7 p.m. The runway presentation will feature designs by Elizabeth Fillmore and lingerie by Claire Pettibone, and you can relax with champagne, appetizers and giveaways. Tickets are $20 each.

On Saturday night, check out the second annual Second Runway fashion show. The Goodwill/Easterseals event (553 Fairview Av. N., St. Paul) showcases the work of local designers who remade thrift-store finds into new eco-friendly designs. Tickets are $15 at www.SecondRunway.org or $20 at the door.

Prom designer Q&A

Every girl should feel like royalty on prom night. Gown designer Sherri Hill is an expert -- four of the top five contestants in the 2008 Miss America Pageant wore her gowns. She'll be at Glitz (Mall of America, first level, next to Bloomingdales, 952-854-5257, www.glitz gowns.com) tomorrow and Saturday for a trunk show of her pageant dresses (starting at $1,500) and prom gowns (starting at $275). It's a chance to shop with the designer, who also will sketch custom designs on the spot. She called us from her home base in Oklahoma with a preview:

Q What are prom trends for this year?

A It's a little bit of everything, which is cool because girls can express their own individuality. There's a lot of cocktail, but the majority will be in long. There are a lot of hand-painted things and a lot of tulle party dresses. Purple has been in high demand and pink always is, then yellow, and red. There's not as much black or white.

Q Any advice for picking a dress?

A The girls show up with some ideas in their head. It's an opportunity for the girl to step outside the box. Sometimes we'll have the most athletic, tomboyish girl go to prom in the fluffiest tulle gown. You can be anything you want to be and enjoy the moment. If you don't find the dress of your dreams, then keep trying. However, girls usually go back to the first or second dress they tried on. Girls are more savvy now -- they already know their best colors and styles.

Q What's the best part of a trunk show?

A I start with a sketch and a mannequin. It's fun for me to go into a store like Glitz and see what works and doesn't work on real girls.

Style Star

Eva Huls

Spotted at: Bradstreet

Listen up, depressionistas! Shopping your own closet can get boring, but shopping your chic friend's closet can be better. Such was the case with this outfit that Eva Huls wore Saturday night. She borrowed the Elijah asymmetrical top, YSL boots and Louis Vuitton clutch from a college friend she was staying with for the night. Her Paige Premium Denim jeans from Nordstrom are her own.

Sara Glassman • 612-673-7177 • sglassman@startribune.com