Miles Bridges grabbed the Big Ten trophy, lifted it and flashed an ear-to-ear grin.
Bridges scored 19 points, leading No. 2 Michigan State to an 81-61 victory over Illinois on Tuesday to seal a share of the Big Ten championship.
The Spartans (27-3, 15-2 Big Ten) have won 11 in a row and can claim the conference title outright if they win at Wisconsin on Sunday.
Bridges turned down a chance to make millions in the NBA to be a college sophomore in part to chase championships, and now he has one.
"That's why I came back," he said. "Memories that will last a lifetime."
It is clear, though, he's not satisfied with a Big Ten title. "We're not done yet," he told the Breslin Center crowd.
Coach Tom Izzo, likewise, isn't content with winning his eighth Big Ten title. "It's one of those years, I'm not satisfied with that one," he said.
The Illini (13-16, 3-13) were coming off a victory over Nebraska and competed well enough Tuesday to trail by three at halftime. But Michigan State began the second half on a 12-1 run to take control.