Someone at the University of Minnesota forgot to do his or her homework.
The exquisitely remodeled Northrop Auditorium at the U earned a perfect 4.0 GPA for the opening events this spring for dance, classical music, comedy and speeches (from both sides of the aisle — Condoleezza Rice and Bill Clinton). But the first rock concert at the new Northrop on Friday night was another story.
While RatDog's Bob Weir was onstage singing the Grateful Dead's famous lyric from "Casey Jones" about "driving that train, high on cocaine," Northrop had already run out of beer, wine and munchies at one stand. At the other concession stand, the line was 150 people deep. Good thing these good ol' Deadheads are docile.
To run out of concessions a mere 45 minutes into a concert is, well, the kind of performance that would earn one a grade of F, as in epic Fail.
"They don't believe you till they experience it themselves," Northrop operations director Sally Dischinger said of the concession vendor, Surdyk's. "This is a learning curve. They couldn't believe the volume. This is the baptism. There are all sorts of fixes now that they realize the problem."
When your retail outlet is about a mile away, there were probably some quick fixes that a nimble, well-managed food-and-drink service could have pulled off on the fly on Friday.
Let's grade the other aspects of the $88 million renovation of the 86-year-old Northrop — which trimmed its capacity from 4,800 to 2,700 — from the perspective of a rock concert.
Atmosphere. "It's intimate," said Lowell Pickett, proprietor of the Dakota Jazz Club in downtown Minneapolis. "It's a much better scale than before. It doesn't feel like a barn."