The prestige of winning a regular-season championship in a major basketball conference has been diminished over the past couple of decades. The results of the conference tournaments often get more attention than the regular- season standings.
College basketball has become about what happens in the single-elimination, neutral-site postseason, rather than what occurs during the 2 1/2 months when teams are playing in either loudly supportive home arenas or hostile road environments.
Yet when it comes to a conference such as the Big Ten, the pursuit of a conference title over an 18-game grind carries much more nobility than does attaining a degree of success in the one-game crapshoot of postseason play.
Confirmation of this view was sought from the Gophers' Rodney Williams during a media session Wednesday inside the Sports Pavilion.
Williams is a senior forward. He will play in his 119th game for the Gophers on Thursday night. It will be start No. 88, including 79 in a row. The visit from No. 5 Michigan will be the biggest -- and surely the loudest -- of those games.
Rodney and his teammates are hungry for a Big Ten regular-season title, even if those things are not honored as much nationally as when the Gophers won their last (on the court) in 1997.
"It is definitely a big goal for us, to win a championship," Williams said. "It's the biggest test you can have: to go on the road, face the crowd, and come out with a win.
"You have to be road warriors to win in the conference season."