The population has grown to nearly 1 million in the Greater Omaha area, dynamic things have happened economically and on the sports scene, and yet the city is back to being a punch line.
A couple of weeks ago, the football world started picking up on Peyton Manning's constant bark of "Omaha" to put a twist on plays or snap counts for the Denver Broncos, and now it might as well be Topeka or Biloxi, for all the Omaha jokes flying around.
What's not a joke is Omaha building a new ballpark to remain as the home to the College World Series, or Nebraska Omaha's place as a prized member of the eight-team National Collegiate Hockey Conference, or the large success of last summer's U.S. Senior Open at the Omaha Country Club.
And, particularly, what's not a joke is Creighton's 6-1 record and first-place standing in the Bluejays' new basketball conference, the Big East.
On Saturday night, Creighton will have a capacity crowd of 18,650 to greet the Georgetown Hoyas. There have been more full houses than not in Century Link Center in recent years, but this is different.
This is Georgetown — not what it was, but still a brand name, coming to Omaha to play the hometown Bluejays.
"We've had Wichita State here in big games in the [Missouri] Valley," Creighton's Ethan Wragge said. "We've had Nebraska, Northwestern … but never a Georgetown. People are pretty excited.
"Plus, it's our annual Breast Cancer Awareness game, so it's going to be a pinkout. It will be a great night."