A fact not lost on anybody who attended last year's Record Store Day block party at Hymie's Vintage Records, the fifth annual mid-April national shopathon was dreamt up by a store owner in Atlanta, not Minneapolis.
"It's not the most ideal day of the year to do this in Minnesota," cracked Laura Hoenack, co-owner of Hymie's Vintage Records. Last year only about half of the bands scheduled to play there on Record Store Day got to perform on the outdoor stage. "We wound up getting snow. It was pretty miserable."
Other than wishing for a later date, though, you won't catch Hoenack or any other Twin Cities shop owners complaining about RSD, which lands again Saturday with truckloads of limited-edition merchandise and the livelihood of store owners nationwide on its shoulders. Hymie's, in particular, is betting on it again with an even more ambitious block party. It will have 15 bands playing and is adding a beer garden and a covered tent (take that, April snow!).
RSD has become such a big deal in the music business that "RSD" itself has become as ubiquitous an abbreviation as SXSW and LMFAO. Some of the big national releases being sold exclusively in participating indie stores Saturday include: a Flaming Lips double-vinyl collection with guests ranging from Ke$ha to Bon Iver; a split single of Mastodon and Feist covering each other's song; a free sampler from Sub Pop Records, and lots of new vinyl reissues from the Kinks, Uncle Tupelo, Lou Reed, Ozzy Osbourne and countless more.
Foremost among the locally made RSD-exclusive releases is "American Buffalo," an all-Minnesotan vinyl compilation from local manufacturer Noiseland Industries featuring Trampled by Turtles, Poliça, Doomtree, 4onthefloor and nine more. Rhymesayers' big RSD exclusive is a 10-inch colored-vinyl single with unreleased songs by Atmosphere and Aesop Rock's collaboration with Kimya Dawson.
Among the Electric Fetus exclusives will be the "Minneapolis 45" -- a 7-inch preview of an all-Twin Cities vintage funk compilation from vinyl-treasure seekers Secret Stash Records, anchored by Rufus Lumley's 1968 nugget "Minneap'lis, Minnesota."
Secret Stash co-founder Eric Foss had his own little complaint about RSD: He said the record-pressing plants that he relies on year-round are getting backed up because big labels "who normally don't care at all about vinyl" are cashing in on the demand. Still, he said, "Record Store Day is a great opportunity to introduce yourself to a much wider audience."
Jake and Lisa Luck, owners of Yeti Records, have put together quite an amazing in-store lineup for RSD to reintroduce people to their store: Although they plans to close, they'll remain open for at least the next couple months.