Just over half of Americans who don't live in Minnesota knew that the Super Bowl was here this year, according to a survey by American Public Media conducted shortly after the Feb. 4 game and released on Monday.
And of the close to 1,000 people surveyed, 37 percent said Super Bowl coverage made them "more likely" to think of Minneapolis as a good place to visit — compared to 29 percent who said it was "less likely" and 34 percent who didn't know or weren't influenced.
One respondent said of Minneapolis, "the place is very nice. I want to go there." On the flipside, another said, "Minneapolis is cold. The Super Bowl isn't going to change that."
Tough but fair.
So what does that mean? Um, I guess it means there was a general awareness of Minnesota during Super Bowl week and that it generally was in our favor. People like us! Kind of!
Read Michael Rand's blog at startribune.com/randball. firstname.lastname@example.org.