Deadspin arrived on the sports scene in September 2005, about 100 years ago in internet time (or a little over 14 years in real time).

It died this week, perhaps not officially but for all practical purposes, in a flurry of accelerating moves that started with its new private venture owners creating a "stick to sports" mandate for the site and ending with several of its most prominent writers or editors either being fired or resigning.

In a lot of ways, the site — famously dedicated to "Sports News Without Access, Favor, Or Discretion" — provides a snap shot of the evolution of digital media.

It started with founding editor Will Leitch and a host of inside jokes, snark combined with a "+1" commenting section of like-minded people trying to one-up each other. It evolved and became more mainstream but more controversial. The site grew, made some mistakes, crossed some lines and took on even more enemies.

Read Michael Rand's blog at startribune.com/randball. mrand@startribune.com