Randball: Desperate Jaguars install pools in stadium

June 10, 2014 at 4:37AM
Logo 1 (The Minnesota Star Tribune)

That's one way to get closer to a sellout, I suppose.

The Jaguars is replacing nearly 10,000 seats (!) in its football stadium, where Jacksonville's attendance has been notoriously poor, and is replacing them with a party deck that includes two pools and 16 plush cabanas.

The four poolside cabanas can be rented for a reported price tag of $12,500 apiece.

Again, the Jaguars are desperate to try anything, but this is fairly ridiculous. If you have to dress up your product so much that football becomes a sideshow, maybe it's time to just leave.

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Logo 2 (The Minnesota Star Tribune)
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