Q Your lecture for the Leaders of Design Series is called "There's No 'I' in Des gn." Why isn't there?
Christakos: We thought it was appropriate. There are two themes that are central to Blu Dot. First, a collaborative design process. We've always, from the beginning, designed as a group. Our first office had one big roll of butcher paper on one end and we would just pull it out like a scroll and sit on the end.
Blanks: Throughout the life cycle of the product it's a collaboration between all the different segments. So rather than designing it in a vacuum and then presenting it to the world, you try to figure out how do you make it, how do you assemble it, how do you package it. It's considering all those things at the beginning. All those segments ... have a voice at the table.
Christakos: What you ultimately see in one of our products is the residue of that process.
Blanks: We're sort of the antithesis of the "mine-y" iconic designer who comes out with something that's fully formed with ...
Christakos: ... divine inspiration!
Blanks: So that's one theme.
Christakos: The second is ... we don't like the whole celebrity designer thing. You never see an individual's name attached to our work. It's the collective's name. Maybe it's our Minnesota roots, but a humbler approach is better.
Q Who's doing some of the best, "no-I" design work out there right now?