Andrea Mokros’ public relations career has taken her to Gov. Mark Dayton’s office, President Obama’s White House and now the National Football League’s Super Bowl.
Mokros announced Tuesday that she’s returning to Minnesota to oversee media and outreach for the Super Bowl Host Committee, which will run the event at U.S. Bank Stadium in 2018. The Vikings’ new $1.1 billion home won’t open until next summer, but the state has already won the bid to host the big game.
Since Host Committee CEO Maureen Bausch came aboard at the end of last year, she’s been ramping up the staff. Mokros is the latest addition. The Super Bowl “is a platform to showcase Minnesota’s engaged business community, innovative and progressive lifestyle and beautiful attractions,” Bausch said in a statement, adding that Mokros has the ability to create “lasting impressions of Minnesota and the rest of the Bold North.”
“Bold North” is the slogan of Super Bowl planners.
Mokros, who will be the main media spokesperson for the event, will start in mid-September.
Until last week, she was special assistant to the president and director of strategic planning for First Lady Michelle Obama. She directed Obama initiatives including “Let’s Move,” the first lady’s campaign against childhood obesity. The job brought Mokros to the NATO summit in Chicago, the London Olympics and China.
Mokros is also steeped in Minnesota DFL politics. She was deputy chief of staff to Dayton, deputy chief of staff to Sen. Amy Klobuchar and communications director in the state Senate. For a while, she ran her own firm, Mokros Strategies, developing speeches and communications strategies for clients.
The Milwaukee native is a 1999 graduate of the University of Minnesota.
“I am Wisconsin by birth, but Minnesota by choice,” she said.
She’s been at the White House for four years and “enjoyed every single minute of it. There are few places where you can make such a tremendous and immediate impact on people’s lives,” she said.