Planned Parenthood is now making house calls.
The agency announced Wednesday that it has launched a pilot project in Minnesota and Washington state for clients to get birth control services online and soon will be adding counseling for sexually transmitted diseases (STDs) that includes a mail-order, do-it-yourself treatment kit for those who need it.
The online service has been up and running for about a week in both states, two of Planned Parenthood's larger offices nationwide. The service connects patients to a Planned Parenthood provider through a secure video portal. Mobile apps are available.
"Our patients are between the ages of roughly 18 and 29, so they are millennials, and they are used to being on [the] cutting edge of technology adaptation," said Sarah Stoesz, president and CEO of Planned Parenthood Minnesota, North Dakota and South Dakota.
"Planned Parenthood is not their mother's Planned Parenthood," she said. "We have really evolved."
The online service is available from 9 a.m. to 9 p.m. daily in Minnesota, and weekdays in Washington. Although the two agencies also cover the Dakotas, Alaska and Idaho, online services won't be provided in those other states at this time because of legal restrictions.
Stoesz said the first person to use the service in Minnesota was new to Planned Parenthood. She had run out of birth control and her regular physician couldn't see her as quickly as she liked, so she went online and discovered the service.
"When a woman needs birth control, she really, really needs it," Stoesz said. "If we are going to be relevant to them we have to be their online provider."