Conner and Jack Perry, ages 3 and 5 respectively, were in the Experience Gallery, lost in zen-like banging on African drums. Their mom, Sara, nodded when asked if they were enjoying their visit.
"It's cool," said Sara of Cincinnati, referring to the 200,000-square-foot museum devoted to world music, "but we've been here for 30 minutes, and we haven't left this room yet."
Such are the delights and challenges of the three-year-old Musical Instrument Museum (MIM) in Phoenix, featuring 15,000 instruments from more than 200 countries and territories, elaborate costumes and masks, and state-of-the-art headsets wooing visitors toward melodic encounters at every turn.
Just try to leave.
MIM opened in 2010, the location chosen for its proximity to popular tourist destinations including the Grand Canyon. While its name is ordinary, MIM is plenty grand, too, thanks largely to Minnesotans.
"The learning, the experience, the pure joy: It really introduces everyone to other cultures," said founder Robert Ulrich, former CEO and chairman emeritus of Target Corp. "It shows people that while music is different in different cultures, we use it in the same way, for solace and celebration."
Ulrich drew inspiration for his $250 million dream from another of its kind in Brussels, Belgium. But that one features Western-style instruments only; another, in Japan, is one-tenth MIM's size. To create the most comprehensive in the world, Ulrich sent 140 consultants, five curators and cultural anthropologist Billie DeWalt, formerly director of the Carnegie Museum of Natural History in Pittsburgh, on a massive global treasure hunt. They reeled in more than 15,000 instruments and objects, some from native artisans, others from collectors, that make up the continuously updated and rotating collection.
Rich Varda and RSP Architects of Minneapolis designed the two-story building, which features a sleek Indian sandstone facade, blending into the Southwestern landscape. Artistic director Lowell Pickett, owner of Minneapolis' renowned Dakota Jazz Club, books an eclectic menu of performances year-round for the museum's intimate 299-seat theater.