PepsiCo. is responding to backlash from the “Lady Doritos” comment made by its CEO, saying “we already have Doritos for women – they’re called Doritos.”
Indra Nooyi talked about introducing “snacks for women” during an interview with the Freakonomics Radio podcast, and PepsiCo. issued a statement clarifying its position.
“The reporting on a specific Doritos product for female consumers is inaccurate. We already have Doritos for women – they’re called Doritos, and they’re enjoyed by millions of people every day. At the same time, we know needs and preferences continue to evolve and we’re always looking for new ways to engage and delight our consumers,” according to a statement obtained by TheWrap.
Nooyi described men as people who “love their Doritos,” but women as consumers who don’t consume the snack in the same way.
“They lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom,” Nooyi said. “Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.”
The interview was released on Jan. 31, but people reacted mostly negatively when it surfaced Monday. “Women would rather have affordable feminine hygiene products and contraception but instead we get Lady Doritos,” one tweet read. Overall, the sentiment left a bad taste in everyone’s mouth.