Minnesota Vikings fans will have access to highly filtered water on game days thanks to a new partnership with Pentair PLC and the pro football team.
Pentair has become the latest company to be added to the lineup of founding partners at the new U.S. Bank Stadium, the companies announced Tuesday. Pentair has been named the official sustainable water partner of the Vikings and will filter water at filling and drinking stations throughout the stadium in an effort to minimize bottled water use.
“Around the globe, Pentair works to help improve the quality, quantity and reliability of freshwater delivery, and we are excited to bring this expertise to U.S. Bank Stadium here in the Land of 10,000 Lakes,” said Pentair Chairman and CEO Randall J. Hogan in a statement.
Pentair also has a deal with the Minnesota Twins to provide sustainable water at Target Field, home of the baseball team.
Pentair technology also is used in a water treatment facility serving Minneapolis that filters and cleans water from the Mississippi River. At the stadium, Pentair’s filtration technologies will “further enhance the taste and quality of the incoming city water,” the company said.
“Pentair is well regarded locally and globally for its leadership in helping to manage the world’s precious water resources,” said Vikings owner and President Mark Wilf. “We are thrilled to partner with Pentair to deliver great-tasting, filtered drinking water to our fans on game day.”
Pentair is based in Manchester, England, but managed largely from Golden Valley.
As a founding partner, Pentair will be featured on both levels of the South Gate entrance, which will be named the Pentair Gate. There will also be a lobby experience and wall activation that will showcase Pentair’s water technologies.
Pentair also is collaborating with the Vikings on other water concepts inside U.S. Bank Stadium, in addition to the team’s potential future practice facility. Those ideas are still being conceptualized, said Rebecca Osborn, a Pentair spokeswoman.
Pentair nor the Vikings disclosed the monetary terms of the 10-year deal.
Other founding partners of U.S. Bank Stadium that have been named are CenturyLink, Hy-Vee Inc., Land O’Lakes Inc., MillerCoors and Polaris. Delta also renewed its sponsorship agreement with the Vikings.