Candy Corner
Pearson's launches 7th Street Confections
Pearson Candy Co. plans to tap an emerging consumer market with its first new product since the Great Depression.
The St. Paul-based candy maker on Tuesday unveiled its new line of snacking chocolate, called 7th Street Confections, named after the hometown street where it's located. Fans have anticipated the launch since word of a new product line leaked out last November.
Pearson's is best known for venerable Salted Nut Roll and Nut Goodies. The 108-year-old company also makes Mint Patties and Bit-O-Honey.
The 7th Street products include four flavors of dark chocolate thins: raspberry and quinoa, strawberry, blueberry and almond, and pineapple and toasted coconut. The wafer-like crisps contain 52 percent cacao and are textured with freeze-dried fruit, gluten-free quinoa — known for its high protein and fiber content — and nuts. They seek to appeal to health-conscious consumers with nongenetically modified ingredients and no artificial colors or flavors.
Pearson's points to the fast-growing snacking-chocolate segment as a key driver for this new product. Premium chocolate, a loosely defined category that often includes "better for you" traits, grew at about 5 percent in 2016. While its growth is far outpacing everyday chocolate, premium chocolate still represents a much smaller percentage of the market than mainstays produced by Hershey's or Mars.
The dark chocolate thins come in 4.7-ounce, resealable pouches at a suggested retail price of $4.49.
"As consumers' snacking preferences continue to evolve, we needed to be in a position to continually provide innovative confections items and unique flavors," said Pearson CEO Michael Keller. Expect more at the holidays such as dark chocolate with pretzel and peppermint and white chocolate with raspberry and dark chocolate chips.
Pearson's moved from Minneapolis to St. Paul in 1950. Private-equity owners acquired the company in 2011, bringing in new leadership and new ideas. Pearson's introduced fun-size versions of its products and acquired Bit-O-Honey in 2013 from giant Nestlé.